KONSEP HARGA JUAL KEJUJURAN: MERAIH KEUNTUNGAN MENGGAPAI KEMASLAHATAN

Alimuddin Alimuddin, Iwan Triyuwono, Gugus Irianto, Grahita Chandrarin

Abstract


Honesty Based Selling Price Concept: Achieving Gain Reaching Goodness. This article aims to reconstruct honesty-based selling price concept in Islam. The research involved owners and management of YDT, Kopontren DT in Bandung, Charni’s Productions in Yogyakarta, as well as Kedai Assalamu’alaikum and Bismillah Restaurant in Malang. Analysis was conducted by using bayani, burhani and irfani epistemology. Honesty-based selling price concept could be classified as cost-plus pricing consistency, conditioned market mechanism, and balanced/equibrium market mechanism according to bayani, burhani and irfani epistemology respectively. Generally, honesty-based selling price concept in Islam is consistency market mechanism which is the determination of price at the very beginning until the complete consumption of products.

 

Konsep Harga Jual Kejujuran: Meraih Keuntungan Menggapai Kemaslahatan. Makalah ini bertujuan menyusun konsep harga jual berbasis nilai kejujuran dalam Islam. Penelitian dilakukan pada pemilik dan manajemen YDT dan Kopontren DT di Bandung, Charni’s Productions di Yogyakarta, serta Kedai Assalamu’alaikum dan rumah makan Bismillah di Malang. Analisis dilakukan dengan menggunakan epistemologi bayani, burhani, dan irfani. Konsep harga jual berbasis nilai kejujuran dapat diklasifikasikan menjadi consistency cost-plus pricing, mekanisme pasar bersyarat serta mekanisme pasar keseimbangan dari epistemologi bayani, burhani dan irfani. Secara umum konsep harga jual berbasis nilai kejujuran di dalam Islam adalah consistency market mechanism, yaitu suatu konsep penetapan harga jual secara konsisten melalui mekanisme pasar sejak dari awal penetapan harganya hingga produk tersebut habis terjual.


Keywords


consistency cost-plus pricing; mekanisme pasar keseimbangan; consistency market mechanism

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DOI: http://dx.doi.org/10.18202/jamal.2011.04.7111

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