TUJUAN TERSEMBUNYI PENGGUNAAN SOCIAL REPORTING

Aditya Pandu Wicaksono, Muamar Nur Kholid

Abstract


Abstrak: Tujuan Tersembunyi Penggunaan Social Reporting. Penelitian ini dilakukan untuk mengeksplorasi interaksi perusahaan dengan stakeholder melalui social reporting dan tujuannya. Penelitian ini menggunakan metode konsep arena yang tercermin dalam pengumpulan dokumen dan informasi terkait social reporting. Penelitian ini menemukan bahwa perusahaan berinteraksi hanya dengan stakeholder tertentu. Tujuan utama social reporting adalah untuk mengonfirmasi isu-isu negatif dan mempertahankan legitimasi serta reputasi. Selain itu, social reporting diketahui tidak secara signifikan ditujukan untuk melindungi kelangsungan alam. Oleh karena itu, pendekatan stakeholder democracy perlu diterapkan untuk memberikan kebebasan stakeholder dalam mempengaruhi perusahaan.

Abstract: The Hidden Objectives in Using Social Reporting. This research was conducted to explore the interaction of the company with stakeholders through social reporting and its objectives. This study used the arena concept method which is reflected in the collection of documents and information related to social reporting. This study found that the companies interact only with certain stakeholders. The main purpose of social reporting is to confirm negative issues and maintain legitimacy and reputation. Also, social reporting is known not to be significantly aimed at protecting the nature. Therefore, the stakeholder democracy approach needs to be implemented to provide stakeholder freedom in influencing the company.


Keywords


pengungkapan; legitimasi; demokrasi

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References


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DOI: http://dx.doi.org/10.18202/jamal.2019.04.10004

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